Problem: Fueled needs a campaign to position their brand in the market as a cutting edge, forward thinking app design company. The target is the up and coming decision makers of the millennial generation.
Solution: Fueled is a high quality app building team. In this campaign our focus is on making the brand recognizable and memorable. Acronyms are used to help people remember key concepts. We decided to use the easiest acronyms to remember — the crude ones — to grab the reader’s attention. Then we gave the original acronym a pleasant twist about Fueled. It’s designed to settle into the real estate of the mind and stick.