Problem: Need to increase the email list and develop an effective direct mail campaign.
Solution: A synching of digital and paper worlds. We asked the question, “Have you ever found a bill in a mailing tube?” Mailing tubes are interesting, fun, and they’re never the bearers of bad news. The campaign begins with a single mailing tube, which contains a miniature collectible art piece.
The recipient can receive monthly art pieces when they create an exclusive member account online, which requires email and name.
Once they become members, they’ll receive emails alerting them of their next collector’s piece, as well as numerous digital perks and exclusive offers from Artsharks.
This minimalist art collection campaign will send an entire collection of miniature art replicas via mail, over the course of a year.
The subsequent gifts also contain the latest news and promotions from Artsharks.